Lori Senecal is famously known for her role as the Global Chief Executive Officer of CP+B. She has also served as the Global Executive chairman of KBS.
Lori Senecal’s early career
Lori studied at McGill University. She graduated from the school of commerce, marketing, and finance. In February 2003, she co-founded TAG Ideation in McCann Erickson, global marketing, and advertising agency. McCann is currently established in more than one hundred and twenty countries.
In February 2006, Lori Senecal became the Global Chief Innovation Officer at McCann World Group. Her unique leadership abilities saw her rise the company’s ladder to become the president of McCann Erickson in New York in July 2007.
Lori Senecal becomes the Chief Executive Officer
In September 2009, Lori Senecal became the President and Chief Executive Officer of Kirshenbaum Bond Senecal and Partners (KBS). She held this position for the following three years before becoming the President and Chief Executive Officer in the same company. She later joined MDC Partners as the President and Chief Executive Officer in September 2014. MDC is a global marketing and communications network.
At the same time, she became the Global Executive Chairman of Kirshenbaum Bond Senecal and Partners (KBS). She held this position until March 2015 when she became the Global Chief Executive Officer CP+B, a position she still holds up to date.
Lori Senecal’s role as the Chief Executive Officer
Holding this coveted position at CP+B comes with a tremendous responsibility which Lori Senecal has mastered well. She is responsible for overseeing the growth and expansion of the company as well as managing all the firm’s nine international offices.
Lori Senecal’s tremendous successes in her professional career
During her leadership tenure, Lori managed to create a new global agency which is agile, collaborative and inventive. CP+B has witnessed consistency globally while maintaining a high market flair locally. Lori majorly focused on developing talents which have significantly contributed to the agency’s development. This, led CP+B to be recognized by Advertising Age as Creativity Innovators of The Year.
Previously, as she worked in Kirshenbaum Bond Senecal and Partners (KBS), she oversaw the growth of the company from being a two hundred and fifty person’s domestic agency to more than eight hundred people all over the world.
Lori Senecal’s awards and honors
In 2014, Advertising Age named Lori as one of the four Agency Executives to Watch. The previous year, she received Quantum Leap Award for Leadership and Innovation. https://www.fastcompany.com/person/lori-senecal