The luxury brands retailer The RealReal has an active Instagram account where they share products they are selling under consignment as well as quotes from various designers and celebrities. An example of this is a quote from Coco Chanel, ‘My life didn’t please me, so I created my life” and one from Alexander McQueen which is “Fashion should be a form of escapism, and not a form of imprisonment”.
The RealReal also runs contests on their Instagram account so it’s worth revisiting it on regular occasions. Right now they are offering a very unique Fendi bag that is from their Holiday 2018 collection. To enter people just need to follow their account, like the contest post and tag some friends in the comments, and they have a shot at winning the bag.
The RealReal exclusively sells authenticated previously owned luxury brands. They sell men’s, women’s, and kid’s clothing, watches, jewelry, and home decor. They used to sell their consignment product only online but they have now opened physical stores on the East and West coast. Its founder is Julie Wainwright who works as the chief executive officer. She has extensive experience developing e-retailer sites such as serving as the CEO at Pets.com.
One of their physical locations is in the SoHo district of New York City. Still a privately held firm, The RealReal has raised $173 in venture capital since it was established in 2011. While many retailers are not doing well this company has been successful because it sells authenticated luxury brands at great prices.
Some people have likened shopping with them as being similar to the video game Candy Crush. Each time you find a certain piece it feels like you’ve just made a small accomplishment in your life. Many women now peruse their website on a daily basis to get that feeling on the regular.