Luiz Carlos Trabuco Cappi: The Competitive Executive

Luiz Carlos Trabuco Cappi was born in the Brazilian city of Marilia. This is the same city where Bradesco Bank was founded before they transferred to the city of Sao Paolo. As a young boy, Luiz Carlos Trabuco Cappi dreamed of becoming a part of the Bradesco Bank because he has seen how the company triumph against their competitors and how they became the leading bank in Brazil.

He had to enter the University of Sao Paolo to study and gain knowledge about the financial world, and when he was ready to work, he applied for a job as a clerk in a local Bradesco Bank branch. He was hired on the spot because of his passion for serving the company, and it was reported that Luiz Carlos Trabuco Cappi is one of the most responsible employees in the past. He would work harder so that he can be promoted in other departments. Luiz Carlos Trabuco Cappi showed how he could be professional by showing the right attitude, and because of this, he kept on being promoted until he reached the executive level serving for the Bradesco Bank. By the time he reached the executive department, Bradesco Bank has fallen from their position as the leading bank in Brazil, landing into the third place behind Banco Itau and Unibanco.

Read more: Bradesco anuncia novo presidente: Octavio de Lazari Junior vai substituir Luiz Carlos Trabuco Cappi

Though the years of working with Bradesco Brank, Luiz Carlos Trabuco Cappi managed to identify himself as a CEO that would bring instrumental changes to the company. The bank is now considered as the third largest bank in Brazil, and they are waiting for someone who would be introducing a phenomenal business idea on how to regain their top position. Luiz Carlos Trabuco Cappi knew that some people deserve to be given a place on top of their list, but he never realized that he could be that person too. To save the Bradesco Bank and restore their former glory as the leading bank in Brazil, Luiz Carlos Trabuco Cappi decided that they would have to introduce a new way that would cause the people to buy into the new promotion of the Bradesco Bank. Luiz Carlos Trabuco Cappi and the creative team of the Bradesco Bank had to think of ideas that would make them face off against their competitors, but it seems like their efforts are not enough. Luiz Carlos Trabuco Cappi thought that they have lost the war and decided to focus on something else and he almost left his career as a Bradesco Bank executive.

Luiz Carlos Trabuco Cappi then thought of purchasing more properties to transform Bradesco Bank into a viable company. He started to look at the possible candidates for acquisition and set his eyes off to the Brazilian counterpart of HSBC. The HSBC Group is one of the largest financial institutions on the planet, and they have a branch in major cities around the world. Their Brazilian arm is responsible for providing the financial needs of the people in Brazil, and they are very good in dealing with the people. Luiz Carlos Trabuco Cappi had the idea that if he will be purchasing the Brazilian Arm of the HSBC Group, then the Bradesco Bank would have more chance of becoming the leading bank in Brazil according to He started to speak with the representatives of the Bradesco Bank, and after months of talking and speaking with each other, HSBC Brazil decided to sell the company for $5.2 billion. Luiz Carlos Trabuco Cappi paid the entire amount, and HSBC Brazil came under the direct control of the Bradesco Bank. The deal made headlines around the country, and in just a matter of hours, the value of Bradesco Bank went up. Luiz Carlos Trabuco Cappi stated that it is just the beginning, and he is optimistic that they will be able to regain their position as the leading bank in Brazil.