How Joel Friant selected the best peppers for his Original Habanero Shaker

The Original Habanero Shaker was developed in response to the lack of high-quality habanero chili shakers on the consumer market. Joel Friant, the man behind the Original Habanero Shaker, was no stranger to the world of business when he developed his product because before its launch he owned a fast food restaurant.

Joel’s restaurant, inspired by his love of spicy foods, had a menu of Thai foods. Joel wanted to be able to provide his customers with habanero shakers but was disappointed by everyone he had tried. Every shaker contained tons of ingredients and fillers, like salt. Joel wanted a shaker full of pure habanero pepper flakes, so he decided to develop one himself.

Joel used his experienced spice pallet to select the best pepper for his product: the Scotch Bonnet, a variety of habanero he had encountered in Jamaica. After Joel dried and flaked the peppers he placed them in a 1.5-ounce bottle. He was thorough in his search for a proper container for his pepper flakes and found one that would lock in the freshness of the habanero peppers. The bottle design also allowed the pepper flakes to retain their original spice level of 200,000 Scoville units.

People were impressed with Joel’s Original Habanero Shaker, and demand for the product led to it becoming available in grocery stores all over the state of Washington.

Sometime in the early 2010’s, Joel decided to delve into the world of online commerce. He was fascinated by the operations of Amazon and other online retailers and spent several months studying e-commerce. He decided that the internet was a perfect venue for his Original Habanero Shaker, and in 2012 launched a website for the product. He continues to maintain this site which is the primary source of Original Habanero Shakers for the world.