Fabletics and the Crowd

Creating a successful is a lot harder these days because of the number of businesses selling the same products or services. The e-commerce markets created the most competitive economy ever. Every company now stands a chance at becoming one of the most popular brands; especially since customer reviews gained popularity.

Customer reviews are as their name suggests; reviews by people who’ve purchased and used a particular product or service. Since most modern shopping occurs online, consumers learned the advantage of reviews from their fellow shoppers; as have many companies. This sort of crowd-sourced data gathering allowed the more savvy brands to capitalize.

Fabletics is one brand of such savvy. Founded as an activewear brand that caters directly to its members’ personal styles; Fabletics more than embraced customer reviews. Its direct contact with its members allows it to change and better itself as more people offer feedback. It’s what’s allowed the company to grow so exponentially.

The other half of the company’s success is its premise: offering personalized services and on-trend fashion at affordable prices. People love being able to buy on-trend fashion for half the price. For Fabletics members, there are numerous store-wide discounts up to 50 percent off.

Members and fans also love the company’s co-founder, Kate Hudson. Having a celebrity as a mascot is always a bonus, but Hudson is more than just the face of the company. She’s very hands with even the little details of advertising and sales projections. Her fame is just a free form of advertising.

Her biggest mission at Fabletics is to ensure that their products inspire all women to look and feel their best. It’s about encouraging women to step that first step toward a healthier life. Activewear is the perfect tool to inspire activity; it’s its purpose.

Not surprisingly, Fabletics has more style choices than any of their competitors. Fabletics releases new lines every month, which include dozens of new products. It’s not easy coming up with so many products every month, but their site isn’t overflowing with unsalable products. When a product isn’t selling the way it should, it’s immediately taken off of the site.

With that being said, the number of available styles is what draws a lot of new members. Fabletics offers a lifestyle quiz that matches women with styles they like.