Category Archives: Women In Business

Challenging The Status Quo; Whitney Wolfe And Bumble Taking Stereotypes By Storm

In a world filled with lots of gender stereotypes, Whitney Wolfe has taken it a life goal to help women overcome the gender misconceptions, some of which can be discriminating or offensive especially in online dating. She does not give ear to what other people expect her or her dating site Bumble to be doing or expected to do.

Whitney Wolfe co-founded the dating site which allows women to make the initial contact and is its CEO. Bumble is based in Austin, Texas and follows after her previous dating app Tinder, with which he fell out with the co-founder amid sexual harassment claims.

The experience served as a stepping stone, and though the case was settled and forgotten, Whitney Wolfe learned some important lessons which she took with her to Bumble. Bumble was born after a lot of resistance from her to build another dating app. She had the idea of Merci, a social site for females only based on good behavior, kindness, and compliments. With the encouragement of her husband Michael Herd and Badoo CEO Andrey Andreev who offered to finance the company, she started Bumble.

Read more: Bumble Founder Whitney Wolfe’s Whirlwind Wedding Was a True Celebration of Southern Italy

Bumble does not have engineers as all of the technical work is done in Badoo’s London offices, and Whitney Wolfe admits, had it being for such arrangements, Bumble would be lagging behind. With over 30 million users currently, the company is doing well in less than five years it has been around. According to her, the lack of development in close proximity has enabled Bumble team to build and be creative, allowing the brand and their message to drive the product.

Branding allowed Bumble to become a lifestyle brand in itself instead of relying on connections to move their product. She aims at cementing Bumble roots on affirmations and positivity by constantly asking herself how to have different touch points in a user’s life, how to talk to them on social media, and how to make them special.

To make it a real-life experience and one people are not ashamed of, Bumble opened a physical space in Soho neighborhood, New York, located between Balenciaga and Versace.

One thing to note about Whitney Wolfe is that she is seeking to address real problems digitally. Apart from allowing women to make the first move, something that was not previously socially acceptable, the company has banned gun pictures in its site to condemn violence prompted by the Stoneman Douglas School shooting. Bumble and Whitney Wolfe have changed the status quo of some of the things that the society failed to deal with appropriately.

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Julia Jackson; Upholding the Legacy of Jackson Family Wines

Julia Jackson is the youngest daughter of the late Jess Jackson, the founder of Jackson Family Wines. In 1987, her mother established the Cambria Estate Winery and has run it by herself ever since. The courageous way her mother lived and worked in a male-dominated business inspired the young Miss Jackson who considers her mother to be her role model. In 2014, together with her sister Katherine, they founded the Cambria Seeds of Empowerment; a non-profit program that seeks to inspire other women to follow in the footsteps of warrior women who have overcome the hardships of life. The organization is currently supporting women in Tanzania and Myanmar.

Julia Jackson attended Scripps College where she studied Bachelor of Arts, studio art. Her passion for art comes out in her watermark paintings found on each bottle of Cambria wines. The paintings are her way of honoring recipients and women who exemplify the spirit of Seeds of Empowerment. She also has a certificate in General Management from Stanford Graduate School of Business.

In 2015, the company launched its leading Sonoma County wine in the United Kingdom. At the end of the first tasting session, Julia Jackson acknowledged that Sonoma’s Verite has consistently received high scores from wine enthusiasts. However, Julia argued that the Cabernet stands a chance of being the best wine in Sonoma. She proved this by pointing out that the recent investments in the Sonoma have indicated other people’s growing interest in Sonoma’s high-end Cabernet.

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The Jackson’s family wines have some wine brands in its wine collection. Cambria is a brand of wine produced in California. The vines plantation is in Santa Maria Valley. Barbara Banke, Julia Jackson’s mother and the chairperson of Jackson’s family wines manages this winery. Other brands include Spire Collection and Calina.

Lime Crime News

In this day and age, you can find many individuals who dare to be different and set apart from others. A big area you will find this in is the makeup and fashion industry. There are those who love a simple look on their face followed with a classy outfit. You also have those individuals who like to start their own trend with a bit of a wow factor. To them it is all about being loud and proud, and catching one’s eye with glamorous looks. For these set apart individuals, the perfect company was created for them by someone who also dares to be different.


Doe Deere is not your ordinary person when it comes to makeup looks. She is all about bold, being different, and expressing yourself through loud and vibrant colors. Unfortunately, there are not many makeup lines that offer such wild colors that she was looking for. Doe Deere decided to do something about it and created her company known as Lime Crime. One of the big things that sets her company apart from others is that all of her products are animal friendly. No animals were used for the testing of any products which is a huge plus in today’s world.


Loud colors are exactly what Doe Deere intended on creating. She was not sure how well others would take to her idea, even those who liked to live outside the box. However, when her first products hit the website and stores, it took off like a rocket. Lime Crime is perfect for those who want to make a bold statement and express themselves loudly with color. All of her colors are bright and beautiful; from loud blue lipstick to or neon pink eyebrow pencil, you will find it all. Doe Deere even found those who like a simple look testing out her products and come out of their box. Her goal is to help provide quality products allowing you to stand apart and be different. Lime Crime will do exactly that, and you can do it all and set your own trend guilt free.


For updates, follow Doe Deere on Twitter and Instagram.