Until lip balm makers EOS (Evolution of Smooth) arrived on the health and beauty scene, choices for lip balm were fairly limited. The same few varieties in the same shapes were offered by a handful of popular brands. Although, to many, it would have seemed that there wasn’t much of a way to revolutionize the industry at that time, the creators of the lip balm giant saw undeniable opportunity.
The founders of EOS wanted to make the lip balm experience a fun one, engaging all five senses. They wanted their target audience to be style-conscious women between the ages of 25 and 35, as this is the demographic they believed would want new lip balm options. After an extensive amount of research and development, it was decided that EOS lip balm would release colorful, sphere-shaped lip balm, made from organic ingredients and offered in numerous flavors.
After a successful meeting with a buyer at Walgreens, EOS earned their first account with the store. Quickly following were accounts with eBay, Target and Walmart, helping lead to the massive success of the company. Once EOS had product offerings placed in these stores, it began to focus on a unique marketing strategy. Rather than relying solely on traditional advertising methods, the brand leveraged influencer marketing. EOS continues to reach its millennial audience through an impressive social media presence and celebrity endorsements. Now an industry leader, the lip balm is the second best-selling lip balm brand in the United States. Visit their website, evolutionofsmooth.com.
EOS FB Page: https://www.facebook.com/eos/
When hair stylist, Chaz Dean, whose appointment book is filled with celebrity clients, realized that traditional shampoo contains harsh cleansers and chemicals, he decided to create a healthier product for his customers. Using botanicals and other natural ingredients, he came up with his line of cleaning conditioners, WEN.
Unlike traditional shampoos that cleanse hair by stripping away natural oils, this sephora marketed product cleans and conditions hair without using Sodium Lauryl Sulfate. Most shampoo contains Sodium Lauryl Sulfate to give it lots of sudsy foam. It is a harsh chemical that can irritate the scalp and cause stinging, redness, itching and burning of the skin.
Chaz Dean uses many of his celebrity clients to advertise Wen. His infomercials show them tossing around their stunningly gorgeous tresses while they share how amazed they are to have such lovely hair without the use of shampoo. It can be a little hard to believe that a normal everyday person can have hair as beautiful as a movie star, so salon worker Emma McClure decided to put Wen to the test. Bustle.com reports that she used the product for seven days, with interesting results.
Emma, who has fine hair, was leery to use the amount of product that Chas recommends, but after following his directions, she found that her hair felt thicker and full of volume. The cleansing conditioner left her hair incredibly soft. It was so soft that curls didn’t always stay in all day, but she admitted that wasn’t unusual due to the thin texture of her hair. She also reported that she had to be diligent about using the product on a daily basis or her hair would start to get greasy. Overall she was pleased with the results.
You can read her daily account, complete with pictures at http://www.bustle.com/articles/136320-i-used-cleansing-cleansing-conditioner-on-my-fine-hair-heres-what-happened
Visit http://www.wen.com/faq.html for more info.