Category Archives: Online Marketing Helps Other Businesses While Bolstering Its Own

China’s traditional booksellers who still operate out of stores in a physical location have just gotten a massive boost from a company that operates in the same medium that has previously hurt traditional book sales. China’s e-commerce leader is providing some invaluable services to booksellers that are dramatically helping them with their overall sales and efficiency.


With a worldwide drop in book sales that are purchased from actual physical bookstores, today’s businesses that continue to operate in this model are now looking for new ways to continue to thrive. The new service offered from leading Chinese retailer is proving to be instrumental in helping these businesses to expand and innovate in their individual ways.


This is being accomplished by giving them the benefit of JD’s high powered technology and sophisticated logistical network that has helped them to rise to the prominent position of the leader in ultra competitive Chinese sector of e-commerce.. has been exploring a number of new ways to increase is own ability to serve its customers while at the same time helping other businesses with their own. The service that provides, by which small and mid-sized businesses can take advantage of the company’s logistical network, is a truly symbiotic relationship that is being developed between and its partner businesses. This move to aid brick-and-mortar bookstores is the latest in’s moves to continue expanding its own business model through partnership. Read This Article to learn more.


Guangzhou’s Tangning Books is one firm that has particularly benefited from partnering with The bookseller operates two locations offline but is now working closely with, particularly in the area of book replenishment and logistics.


The results so far have been outstanding as Tangning has seen significant growth in its profits since beginning to work with as a partner. There have been countless similar stories in the Chinese small and mid-sized business world as more firms begin to take advantage of being able to partner with and utilize the firm’s outstanding logistical platform.


More about on Experiences Massive Sales Boom During Singles Day Festival, also known as Jingdong had a Singles Day Festival that broke their records this year. They sold RMB 159.8 billion in products from November 1st through the 11th, around $23 billion in American dollars. This was the first Singles Day Festival that Jingdong worked in partnership with brick and mortar retail stores which gave a strong boost to this shopping extravaganza.

Many of the brands sold on Jingdong saw their strongest sales during this festival. This included Pampers, Dell, Dyson, Apple, L’Oreal, and SK-II. The most popular products were from firms based on the United States, Germany, South Korea, Japan, and the Netherlands. The Chief Executive Officer of JD Mall and Chief Marketing Officer of Lei Xu said that Chinese consumers were looking at the quality of products over price. They are willing to pay more for high-quality branded and imported products.

Jingdong’s Fast Moving Consumer Goods and Foods Business Group managed to sell over 400 million products during this festival. They sold twice as much fresh food versus the 2017 Singles Day Festival. sold 29,500 tons of seafood, meat, fruits, and vegetables. 12 tons of the food sold was live lobsters from Canada. High-end smartphones were also very popular with consumers and those sales doubled as well from last year.

Another very popular category of items was from the home and life category. This included small appliances, cookware, home decor, furniture, and similar products. Home appliances and consumer products also enjoyed strong consumer demand.’s focus this year has been on its “Retail as a Service” initiative. They partnered with physical retail stores this year including Walmart China. They are offering their technology, infrastructure, and national shipping chain to these partners. Over 600,000 physical stores now use Jingdong’s technology and infrastructure to entice customers to shop at their stores, including running Singles Day Festival promotions. Go To This Page for additional information.

Jingdong also opened another 7FRESH fresh food grocery store in Langfang, Hebei Province on the date of Singles Day. They were visited by over 10,000 in just the first hour of being open. Other popular stores they operate that were busy on that day include their automated convenience stores.

Learn more about Jingdong on