Category Archives: Media Conglomerate

Edwardo Sirotsky Melzer is an Inspiring Model of a Dynamic Generation of New Industry Leaders

Popularly referred to by his nickname “Duda Melzer;” Edwardo Sirotsky Melzer is a serial entrepreneur in the Brazilian media industry. From humble beginnings, and due to sheer hard work, this media mogul is a man who comfortably takes challenges in his strides. Presently, he is the Chairman and President of the RBS Group, a huge conglomerate that dominates the media industry in Brazil, sees He has successfully piloted this organization through many obstacles, and currently, he is also the top executive of eBricks, which is a highly reputable digital investment company with operations both in Brazil and abroad in the United States of America.

Due to his far-reaching vision for the media industry, Edwardo Sirotsky Melzer ( joined the Cambridge Institute for Family Enterprise Leadership List in 2015. Melzer accomplished this feat because of the exemplary leadership qualities he demonstrates in managing family enterprises. In RSB Group’s hierarchy of leaders, he belongs to the third generation of the enterprising Sirotsky family. Being at the high echelons of a dynamic generation of new leaders gifted with rare entrepreneurial skills is no mean feat to accomplish, but this is what Eduardo has managed. According to, previously, he has won the coveted award of Entrepreneur of the Year (Ernst and Young) in the category of Family Business.

Edwardo Sirotsky Melzer is a successful family man, who is happily married and has three children. Apart from his interests in the media industry, he also enjoys sports with a passion that can only be matched by the zeal he displays in business undertakings. He loves participating in horse racing contests. Among his many career qualifications, he studied the theories of the Building and Leading Customer Centric Organizations, and Effective Strategies for Media Companies. That is why he provides able leadership in e.Bricks, which has heavily invested in startups with technological platforms able to improve the quality of finance, education, and health services. Duda Melzer is a keen supporter of small and medium-sized enterprises.