Many women believe they do not possess the skills needed to start their own businesses. Some of them may have dreams of creating a profitable brand, but do not know how to begin. As a result, many women choose to work for someone else instead of following their passion. However, Doe Deere is proof that females can be successful entrepreneurs. Deere had visions of starting a booming cosmetic business many years ago and achieved her goal when she came up with the Lime Crime cosmetic line back in 2004.
Doe Deere began her company by registering for a domain and attracting s steady stream of fans from social media outlets online. Many customers spread information about the company by word of mouth through the Internet. Soon, Lime Crime became a profitable business due to the bold color palettes offered. Buyers now had bright eye shadows, dark lipsticks, or unusual hair colors as choices. In addition, users could select strong matte hies or glittery shades.
Lime Crime became successful because it offered something more fun and different than the average makeup companies. Fans of the cosmetic line are referred to as “Unicorns” by Deere, because they are people who have a whimsical sense of style. Users also do not follow ordinary conventional rules when it comes to fashion. The shades produced by Lime Crime are made for individuals who are courageous and not afraid of what others might think of them. Their goal when putting on makeup is not necessarily to look good as much as it is to stand out and be noticed.
Doe Deere has been named one of the Top Inspiring Female Entrepreneurs by Self Made magazine. She is flattered to be compared to other inspirational women, such as Ariana Huffington and Suze Orman. She is influenced by popular women like Dita von Teese or strong female friends on social media. She looks up to these ambitious women with an because of their unconventional style. Deere also encourages other women to pursue their dreams and to not be afraid of starting their own businesses.