Category Archives: Guilherme Paulus

Guilherme Paulus: Touring Genius


Brazil is best known for its beautiful beaches and festive celebrations. Every year, millions of tourists flock to Brazil to experience a party atmosphere combined with luxury relaxation. Catering to those millions of tourists is CVC Brasil Operadora e Agencia de Viagens, a tour operating company founded by Guilherme Paulus.

When Guilherme Paulus was 24, he partnered with a local politician and co-founded CVC. After his partner dropped out of the firm, Paulus took over and started running things his way. Now CVC is the largest tour operator in Latin America, and Guilherme Paulus continues growing it every day.

As the company grew in popularity, a global private equity firm bought into the company for $420 million. The Carlyle Group purchased 63.6 percent of CVC in preparation for an expansion. The company, founded in 1972, is now a part of a much larger tourism network. Read more about Guilherme Paulus at Terra.

Before Carlyle bought into CVC, Paulus founded another company overseeing hotels and resorts. The GJP Hotels and Resorts have control over 15 different complexes in Brazil. When it was announced that Brazil would be hosting the 2014 World Soccer Cup and 2016 Summer Olympics, GJP began placing bids to build and maintain the hotels to support such massive tourism.

Since selling part of his company to the Carlyle Group, CVC has grown even bigger. The company was already the most successful and largest tour operator in Latin America, but Paulus wanted more international investments. With Carlyle at his side, CVC began generating R$5.2 billion a year.

Paulus also wanted to take his company in a different direction. Currently, there are CVC stores in over 400 malls in Brazil. As part of his strategy to internationalize, he began opening stores in smaller communities, cities with less than 60,000 residents.

Thanks to his brilliant leadership and marketing strategies, he was listed as one of 2017’s entrepreneurs of the year. He was on the cover of Isto e Dinheiro, a Brazilian magazine. The magazine listed him among the Brazilians who overcame pessimism.

Learn more: http://www.abramark.com.br/web-portfolio/guilherme-paulus/