When it comes to search engine optimization its all about keywords. Keywords are used to not only target your desired audience, but to also create content they will love. If you aren’t targeting the right keywords, you will not get the results you desire.
In the past many website owners used a technique known as keyword stuffing to get their site ranked at the top of Google. Keyword stuffing is when the same keyword is used over and over again throughout the content in an effort to game the search engines.
And while it did help websites get ranked high, the user experience was absolutely horrible. That is why Google started to make various changes to their algorithm. They wanted to ensure all of their users had the best possible experience and were getting search results that would actually help them.
With that being said, White Shark Media, one of the leading digital agencies in the nation, has created a very insightful article that will show you how to do keyword research the right way.
In it they discuss various aspects of keyword research and how it should be done to maximize ones results.
The first step in setting up an SEO campaign is to find the right keywords. You want to find all keywords that are relevant to your business or niche. Be sure to focus on intent when searching for keywords. By focusing on intent you will get great insight into what your customers want and need.
While there are literally hundreds of different keyword research tools you can use, one of the best ones is WordStream. Wordstream has a keyword suggestion tool, a keyword niche finder and a keyword grouper. And being that they have a database that consists of over 1 trillion unique search queries, finding the right keywords using their free keyword research tool is quick and easy.
About White Shark Media
White Shark Media was founded in 2011 and is now one of the leading digital marketing agencies in North America. Since opening their doors they have helped thousands of clients grow their business using the power of online marketing.
One of the keys to their success is their great attention to detail. They have a suite of proprietary marketing tools that allow them to track all aspects of a marketing campaign. This makes it easy for clients to see how their campaigns are performing.
To learn more about White Shark Media and how they can help you grow your business through various online marketing tactics, visit them online at www.WhiteSharkMedia.com.