Category Archives: Digital Marketing

SEO 101 – How To Find The Right Keywords

When it comes to search engine optimization its all about keywords. Keywords are used to not only target your desired audience, but to also create content they will love. If you aren’t targeting the right keywords, you will not get the results you desire.

In the past many website owners used a technique known as keyword stuffing to get their site ranked at the top of Google. Keyword stuffing is when the same keyword is used over and over again throughout the content in an effort to game the search engines.

And while it did help websites get ranked high, the user experience was absolutely horrible. That is why Google started to make various changes to their algorithm. They wanted to ensure all of their users had the best possible experience and were getting search results that would actually help them.

With that being said, White Shark Media, one of the leading digital agencies in the nation, has created a very insightful article that will show you how to do keyword research the right way.

In it they discuss various aspects of keyword research and how it should be done to maximize ones results.

The first step in setting up an SEO campaign is to find the right keywords. You want to find all keywords that are relevant to your business or niche. Be sure to focus on intent when searching for keywords. By focusing on intent you will get great insight into what your customers want and need.

While there are literally hundreds of different keyword research tools you can use, one of the best ones is WordStream. Wordstream has a keyword suggestion tool, a keyword niche finder and a keyword grouper. And being that they have a database that consists of over 1 trillion unique search queries, finding the right keywords using their free keyword research tool is quick and easy.

About White Shark Media

White Shark Media was founded in 2011 and is now one of the leading digital marketing agencies in North America. Since opening their doors they have helped thousands of clients grow their business using the power of online marketing.

One of the keys to their success is their great attention to detail. They have a suite of proprietary marketing tools that allow them to track all aspects of a marketing campaign. This makes it easy for clients to see how their campaigns are performing.

To learn more about White Shark Media and how they can help you grow your business through various online marketing tactics, visit them online at

Reputation Management Company Success Leads to Larger Office

With a good business comes success, and with success comes growth. With growth comes a larger space. This is what is happening with Status Labs. Status Labs has proven to be such a successful venture that it has decided to move to a larger building in Manhattan so that ti could hire more people and better serve its clients. One of the reasons that Status Labs is such a successful firm is that it deals with online PR. It understands the importance of reputation on the Internet. Status Labs also knows that reputation can either be made or broken on the search results.

More people are not only starting to see the importance of having a good reputation, but also the importance of having a good PR company to manage any damaging information that could be presented. Status Labs stands out among the online reputation management firms. When they meet with the client, they sit down with the client in order to come up with a plan that will help manage the damages done by any incident or information that is damaging to the reputation of the client. One thing that Status Labs knows is that information that is presented on Google can stay there until it is bumped off by new information that is optimized for the keyword that it is made for.

Status Labs comes up with an elaborate plan in order to not only provide new information about their clients that is more flattering, but to remove the information that is not flattering from the front page so that the client can experience recovery from the blow to his reputation. There are many people that have experienced a need for digital reputation recovery. They come from all walks of life. These are celebrities, politicians and other people in business and other industries. Find them on Tumblr to get an idea of this company is all about.

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