When many of us put on traditional and safe makeup, we are getting ready to begin our day. It becomes a routine to allow us to look more attractive. Period.
Lime Crime makeup is a totally different and sometimes wild experience, because when you apply their bold and in your face cosmetics, you are unleashing another side of your personality. The pigments are rich and colors out of the ordinary, and Doe Deere wouldn’t want it any other way. She is the founder and CEO of Lime Crime makeup, and she sat down with IdeaMensch.com to talk about her brand’s amazing rise to the top.
Doe Deere began her cosmetics journey in 2008. She launched e-commerce brand Lime Crime to offer women and men another choice in makeup, one that was more daring, unapologetic and fearless. Doe Deere wasn’t sure many would understand her makeup attitude and philosophy, but she underestimated the growing appeal. Today, Lime Crime is a makeup that appears on the street and red carpet. The brand has soared to new heights on social media, with Lime Crime’s Instagram earning more than 2.4 million followers.
Doe Deere tells IdeaMensch.com that she wears her own brand, because she loves the bright, playful colors and textures. She tries out every new item she creates, so she can feel its impact, the mood it evokes and how it blends into the skin. She also works with a lab chemist in developing new makeup. So, Doe Deere is very hands on and quite protective of her independent makeup company. She has worked extremely hard to give pop culture a line of cosmetics that encourages self-empowerment and unique beauty standards.
Lime Crime makeup offers the wearer a head-turning experience. The color palettes are beyond “normal shades.” It’s not unusual for liquid to matte lipstick hues in Squash, Schroom, Cement, Peacock and Alien Green. These colors are hauntingly gorgeous and different with long-lasting, quality pigments.
Doe Deere believes that hair, fashion and makeup are all tied in together and should be fun and full of color. That’s why you often see Doe Deere with playful lavender locks or blue or pink. Doe Deere also likes being a business mentor to her makeup obsessed fans, encouraging them to step forward with courage and carve out their own corner of the world.
To see the beauty of Lime Crime makeup, click here.