Category Archives: Company

How Joel Friant selected the best peppers for his Original Habanero Shaker

The Original Habanero Shaker was developed in response to the lack of high-quality habanero chili shakers on the consumer market. Joel Friant, the man behind the Original Habanero Shaker, was no stranger to the world of business when he developed his product because before its launch he owned a fast food restaurant.

Joel’s restaurant, inspired by his love of spicy foods, had a menu of Thai foods. Joel wanted to be able to provide his customers with habanero shakers but was disappointed by everyone he had tried. Every shaker contained tons of ingredients and fillers, like salt. Joel wanted a shaker full of pure habanero pepper flakes, so he decided to develop one himself.

Joel used his experienced spice pallet to select the best pepper for his product: the Scotch Bonnet, a variety of habanero he had encountered in Jamaica. After Joel dried and flaked the peppers he placed them in a 1.5-ounce bottle. He was thorough in his search for a proper container for his pepper flakes and found one that would lock in the freshness of the habanero peppers. The bottle design also allowed the pepper flakes to retain their original spice level of 200,000 Scoville units.

People were impressed with Joel’s Original Habanero Shaker, and demand for the product led to it becoming available in grocery stores all over the state of Washington.

Sometime in the early 2010’s, Joel decided to delve into the world of online commerce. He was fascinated by the operations of Amazon and other online retailers and spent several months studying e-commerce. He decided that the internet was a perfect venue for his Original Habanero Shaker, and in 2012 launched a website for the product. He continues to maintain this site which is the primary source of Original Habanero Shakers for the world.

Companies Improving with Talk Fusion

Most commercials that everyone connects are those that have a sense of humor and contain a personal traction. Behind every amazing marketing campaign is an inspiring message that targets a specific group of customers. Therefore Talk Fusion founder, Bob Reina, recently released tips on how to understand your audience to promote products with a purpose.

 

The first tip is to define your customer with a buyer persona. Understand your customers by considering their problems which your products are manufactured to solve. Specifically reflect your potential customers by analyzing issues like education levels, career choices, hobbies, challenges and motivations among other characteristics. When these details are in place, you can create a product that can create an individual buyer persona of your customers.

 

Moreover, you should stay ahead of your competitors. When you compete, you provide impressing insight into the minds of your current and future customers. Take note of what makes your product unique, research others in your industry considering their challenges and their lotteries and also look around your neighborhood.

 

Also, check your network. Social media has helped many companies market their products on platforms like Facebook, Instagram, and Twitter. Check up on the followers, likes, interests, and comments to know potential customers and the product they mostly need. Moreover, take note of the comments because that is how they express themselves about your product and reply to their request which will strengthen your brand.

 

Another tip is an analytic one which is your secret sauce by exploring analytics reports to understand your customer’s thinking. Various social media platforms provide companies with insights on the common interest and demographics of the active customers. Also, know what your angle is and do not assume that because you provide great products your customers will find you. Learn the interests, personality traits and values of your customers so you can be on the same page with them.

 

Talk Fusion is a leading video email marketing company which was established in 2007. It makes it easy and fun to read emails as companies receive averagely 125 emails per day thus video email makes it easy to get the information from customers. Talk Fusion has helped improve many businesses in improving sales.

Source

https://m.huffpost.com/us/entry/us_58fe10d2e4b0f420ad99ca1a