Category Archives: Bottled Water

Waiakea Water: Hawaii’s Purest Addition

In September 2017, Waikea, Inc announced that it would launch the world’s first completely degradable and recyclable plastic bottle. This was a major step towards total sustainability for the beverage brand. Waiakea is a Timeplast founding partner. Timeplast right now is the only patented additive for plastic nano-degradation in the world. By introducing this additive, Waiakea’s bottles will degrade faster by 97% compared to the traditional plastic bottles; from a lifespan of roughly 1500 years to one of 15 years. In addition to this, the bottles will be fully recyclable realizing the dream of sustainable waste management.

In terms of quality and function, Waiakea’s TimePlast bottles are on the same level as the untreated bottles yet they reduce the plastic’s carbon footprint by 65%.It took them 5 years and over 1200 experiments to get the product that they wanted. Founder and CEO Ryan Emmons could not be more thrilled to introduce such a socially conscious brand that can make a positive impact on the world thanks to technology. It is his hope that this initiative will inspire more brands to adopt the revolutionary technology.

Emmons cofounded the company back in 2012 at the age of 22. It has grown over 4000% since then and was named one of the 500 fastest growing companies in America by Inc. Ryan saw an opportunity to create a product that was environmentally friendly and impactful. It wasn’t easy breaking into the premium water scene especially because everyone in the industry was over 50 years old.

Waiakea has a 170% growth rate annually. The company grew from selling 2,304 cases to 122,400 over the short period of three and a half years. Accounts and local distributors signed on quickly which made the climb steady. This was then followed by national-scale players who catapulted the company’s success.

The company currently has a $10 million valuation. The source of the water, Hawaiian volcanic water, is one of the purest environments on Earth. Once the water has passed through 14,000 feet of volcanic rock, it is deeply enriched with minerals such as calcium, potassium and magnesium which are great for your bones, nails, skin and hair.

How Waiakea Water is Changing the Way Companies Give Back

Waiakea Hawaiian Volcano water has stood out in the bottle industry from the very beginning. It’s founder, Ryan Emmons, is a young entrepreneur in an industry he describes as being a bit of an old boys club. Every now and then a new game changing water comes on the market amidst the “old boys” that haven’t changed much in decades. Seemingly, they spark quickly and their flame dies just as fast.

That can’t be said for Waiakea, who have seen 1,000% growth from 2014 to 2016 and over 4,000% growth in the past 3 years. Waiakea Hawaiian Volcano water currently has a $10 million dollar valuation and that is only expected to continue on a growth trajectory. Their success is largely due not only to the high quality of their volcano water, which is very alkaline and provides unique health benefits, but to the way Emmons founded and runs his company.

Waiakea was founded to not only provide an exceptional product but one that has a true dedication to being socially conscious and making real and measurable change. For every liter of water they sell, Waiakea donates 650 liters of clean drinking water to places it is needed most. The water crisis in this world is getting worse every day and the impact Waiakea is making is very tangible. They formed a unique partnership with Pump Aid, a company that provides pumps with clean water to places in Africa with no access. To date, they have donated over 4,000 pumps that provide fresh water to over 400,000 people every single day.

Not only does the company focus on giving back, their product itself is sustainable and the packaging is environmentally friendly.

Today’s consumer loves to rally against a company that gives back, and it’s no surprise that Waiakea has jumped from a startup to one of the fastest growing companies in America.

They were recently named number 414 on the INC 500 list of fastest growing companies in America. This award is a true benchmark for success, putting them toe to toe with brands like GoPro and Microsoft, and additional companies that have been industry leaders for decades.