In the Seattle offices of Amazon, the desks are made from cheap doors. While the company can afford better working surfaces for the crew, Jeff Bezos insists on door desks because it is part of the company’s founding story. In the early days, Mr. Bezos and his small team became tired of packing books on the floor of a garage and used cheap doors to create a practical solution.
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It is an interesting and quirky story of a startup solving a problem, but the real story of Amazon is the unimaginable impact the company has had on society. Impact is the goal of startups.
Founder of Swiss Startup Factory, Mike Baur, recognized the true goals and needs of startups and developed a business dedicated to remove hurdles from their path. His twenty-year career working in Swiss private banking, with UBS and Credit Suisse, provided a very close look at the world of startups.
Through this professional experience, Mr. Baur saw startups succeed and fail and learned basic lessons. He has applied this knowledge to the Swiss Startup Factory, a firm providing solutions for the physical and intellectual needs of startups. The goal is to allow entrepreneurs to focus on delivering the product to market.
The most visible piece of the Swiss Startup Factory offering is the co-working space, an office in Zurich. It is a comfortable and energizing space, designed with startup culture in mind. Such a space may make life easier for startup workers, but it is only a small piece of the whole.
If Mike Baur has a secret sauce in the industry, it is his connection with people. Drawing on his extensive banking history and strong industry reputation, Mr. Baur has established relationships with experts in all areas of interest for startups. This includes experts in business operations, accounting, legal, and sales. Swiss Startup Factory can arrange top-shelf mentorship and coaching on a continuing or more casual basis.
To the casual observer, it seems that the quality of an idea determines success. The reality is that bringing an idea to market means working through many problems. It is the entrepreneur and the startup team that must face such challenges. Mr. Baur is simply leveraging his knowledge and experience to provide entrepreneurs support that will shift the odds in their favor.