All posts by OhioHomers

Edwardo Sirotsky Melzer is an Inspiring Model of a Dynamic Generation of New Industry Leaders

Popularly referred to by his nickname “Duda Melzer;” Edwardo Sirotsky Melzer is a serial entrepreneur in the Brazilian media industry. From humble beginnings, and due to sheer hard work, this media mogul is a man who comfortably takes challenges in his strides. Presently, he is the Chairman and President of the RBS Group, a huge conglomerate that dominates the media industry in Brazil, sees He has successfully piloted this organization through many obstacles, and currently, he is also the top executive of eBricks, which is a highly reputable digital investment company with operations both in Brazil and abroad in the United States of America.

Due to his far-reaching vision for the media industry, Edwardo Sirotsky Melzer ( joined the Cambridge Institute for Family Enterprise Leadership List in 2015. Melzer accomplished this feat because of the exemplary leadership qualities he demonstrates in managing family enterprises. In RSB Group’s hierarchy of leaders, he belongs to the third generation of the enterprising Sirotsky family. Being at the high echelons of a dynamic generation of new leaders gifted with rare entrepreneurial skills is no mean feat to accomplish, but this is what Eduardo has managed. According to, previously, he has won the coveted award of Entrepreneur of the Year (Ernst and Young) in the category of Family Business.

Edwardo Sirotsky Melzer is a successful family man, who is happily married and has three children. Apart from his interests in the media industry, he also enjoys sports with a passion that can only be matched by the zeal he displays in business undertakings. He loves participating in horse racing contests. Among his many career qualifications, he studied the theories of the Building and Leading Customer Centric Organizations, and Effective Strategies for Media Companies. That is why he provides able leadership in e.Bricks, which has heavily invested in startups with technological platforms able to improve the quality of finance, education, and health services. Duda Melzer is a keen supporter of small and medium-sized enterprises.

Bruce Levenson Doesn’t Want To Give Up The Fight Against AIG Just Yet

Bruce Levenson is the former owner of the Atlanta Hawks, along with several other members of the Atlanta Hawks Basketball & Entertainment (AHBE) Group. Levenson and AHBE had sold the team back in early 2015 to Tony Ressler’s group, reports Forbes, but even after the team changed hands it seems AHBE still had a battle on its hands. According to AJC, AHBE says they were entitled to file a claim that covered them for losses relating to workplace torts or termination that were covered under their policy with AIG, their insurance company. AIG doesn’t seem to have acknowledged such a claim was made, nor are they honoring it. So Levenson and AHBE are now taking them to court to seek reparation for damages incurred.

Levenson has been not only an NBA owner, but a businessman who founded his own media conglomerate. He started in journalism back in the 1970s when he was attending law school at American University. He and his friend, Ed Peskowitz started United Communications Group (UCG) back in 1977 and their first newsletter was Oil Express, a newsletter about oil industry developments. Soon UCG began acquiring and starting newsletters for many different industries including mortgage banking, healthcare and Technology. UCG is the parent company for GasBuddy, an app that lets drivers know where the lowest gas prices can be found.

Levenson is also a devoted philanthropist who has chaired organizations designed to help inner city children and their families, including Hoop Dreams, the I Have a Dream Foundation, and the Bringing the Lessons Home program at the Holocaust Memorial Museum. Levenson is a major to contributor to this museum not only because of his Jewish Heritage, but because of his mother-in-law who is a Holocaust survivor. Levenson also helped start the Center for Philanthropy and Non-Profit Leadership at the University of Maryland, .

The Capital of Anesthesia: Capital Anesthesiology Association

There are many good independent practices of anesthesia in the country, but there is one organization that stands out from the rest. It’s located in the Austin, Texas Region and it covers over a broad range that includes 20 medical facilities. The clinical staff here is either board certified or they’re in the process of being board certified as well. Capitol Anesthesiology Association is it’s name and providing the best of anesthesia services is it’s game. This organization has over 40 years of experience and some of the finest of doctors and nurses that walk the hallways on a daily basis.

Capital Anesthesiology Association covers them all from Level 1 Trauma Centers, to High Acuity Hospitals, and Ambulatory Surgical Centers. This medication plays a vital role in medical procedures as it helps the body to relax. This can be for both physical and mental relaxation. All aspects of clinical excellence is being performed here and it has been since 1973. Capital Anesthesiology Association is in the highest of percentiles of national quality benchmarks hands down.

Even the administrative staff provides some of the very best services. If patients need assistance, this highly trained team of professionals can make the billing process much more smoother.When it comes to being efficient, effective, and progressive, this organization sits at the very top of the list. Capitol Anesthesiology Association has set the tone for modern day anesthesia services.

How Fabletics Used Reverse Showrooming Successfully

Kate Hudson started a clothing company known as Fabletics. This company has made sure to take the fashion industry, in particular workout clothing, by storm. Fabletics offers it’s customers a wide variety of workout clothes that are made with quality at a very affordable price. They are very comfortable, but you definitely don’t sacrifice the style! They are still very stylish. They also hold-up extremely well, are very easy to clean and they don’t fade or lose their shape. They offer the same high quality clothes as their competitors but they offer them to their customers at half the cost.


Fabletics makes sure to focus on their after-sales just as much as they focus on creating new sales. They focus on signing up members for a monthly membership and keeping them happy throughout their membership. When the users sign up, they take a quick survey that gives the stylists an idea of what kinds of workouts they prefer as well as what their style preference is. The information that they submit is used to come up with outfits for them. Their VIP members also get the added benefit of free shipping and even discounts. If they don’t want any new clothing that month, they can skip the month and not pay anything for that month.


Most shoppers still prefer to shop for their clothing in stores. They like the flexibility that is offered in stores to feel different textures, see the different colors in person and make sure that they like the fit of what they are purchasing. However, Fabletics is mostly an online store. Fabletics has become so successful and they have multiple physical stores popping up all over. They give the reverse showroom model credit for their success.


The reverse showroom strategy targets their consumers who look for products online but then later buy them in the store. Fabletics has set-up their websites as well as their local stores in a way that when a customer tries on clothing inside a physical store, the information of the clothing they tried on is then stored in a shopping cart on their website. This has created numerous new online members from customers that were originally just shopping inside the physical stores.


Members also get newsletters that contain outfits that will easily convert to Fabletics sales. They analyze different trends as well as sales from the website’s data and this allows Fabletics with the ability to determine which of their products will sell better than others in different areas. They then will offer those products in their physical stores located in that area. They also have numerous social media accounts where they encourage engagement with their followers. The President of Fabletics, Gregg Throgmartin, made a point that it is a lot easier to satisfy their customers when they are not only aware of what products they want but also when they are aware of their customers themselves. They make sure to know them personally with their surveys and by personalizing their monthly picks by their likes.

So Good You Can Taste It: EOS Flavors Are Ready For Summer

EOS lip balm’s fresh flavors will help you remember that summer really is right around the corner. EOS visibly soft blackberry nectar comes in a lavender sphere and brings the taste of July to your lips at a moments notice. The pale pink Strawberry Sorbet Smooth Sphere is light and sweet with a creamy finish reminiscent of strawberry shortcake on a summer afternoon. If you’re looking for something cooler and more refreshing try Sweet Mint. The bright, crisp flavor reminds us of staying cool when temperatures climb and there is nothing cooler than the matte mint of this Smooth Sphere.

Useful reference here.

Like all EOS products, the ingredients in the flavored lip balms are 99% natural. Shea butter and vitamin C and E nourish your lips instantly softening and moisturizing. The flavors are created using natural fruit extracts. EOS lip balms are petroleum free, paraban free, gluten free and phthalate free.  More of this on

EOS lip balm is a product with ingredients you can feel good about in packaging that makes you smile. The candy colored, round containers are designed to be easily found in large handbags. With a huge selection on colors and flavors you can always be sure of having the right lip balm at your fingertips.  For added details,  Check on

Follow EOS here.

Tammy Mazzocco and the Pink Gorilla

As the observation goes, some people think that they have about as much chance of being successful in life as seeing a pink gorilla running along the side of the road. Tammy Mazzocco doesn’t believe in pink gorillas, at least not any around where she lives and works.


Tammy Mazzocco put the notion of a pink gorilla under wraps forever when she decided to work full time as a professional full-time real estate broker in 1999. Licensed since 1995, Mazzocco was working part-time as a real estate agent while she worked in assisting positions in the real estate field. Finally, she decided to make it work as a full-time agent, and she is certainly glad she did.


There is a lot to learn when entering the real estate profession, and Tammy Mazzocco learned it all, and very quickly indeed. She works in Central Ohio, selling residential properties in four counties. Tammy says that she is very grateful to many of the associates and mentors with whom she has worked. From time to time there was always someone to help her plow through a hurdle or a difficult time.


For example, in the beginning, she was very uncomfortable in asking prospective clients about their finances, as this is a way to qualify them regarding the suitability of them purchasing a house. A helpful associate loaned Tammy some scripts and suggested that she read them aloud to herself until she was comfortable with the language and the words. This was so helpful that she jumped right in and it worked very well.


The one thing that Tammy focuses on is to concentrate on the service the client needs at the moment and the problems that might be obstructing moving forward on closing the sale. Tammy tries to forget her issues, like commissions on the sale, timing and all of that type of clutter. Just get the client to be comfortable and then help them deal with the right path to the sale by helping them.


The evidence is apparent when reading the reviews that Tammy Mazzocco’s customers write after they have bought the home. The results are clear that Tammy’s approach works well.


Unique Leadership of Lori Senecal which Contributed to the Growth of Several Companies

Lori Senecal is famously known for her role as the Global Chief Executive Officer of CP+B. She has also served as the Global Executive chairman of KBS.


Lori Senecal’s early career


Lori studied at McGill University. She graduated from the school of commerce, marketing, and finance. In February 2003, she co-founded TAG Ideation in McCann Erickson, global marketing, and advertising agency. McCann is currently established in more than one hundred and twenty countries.

In February 2006, Lori Senecal became the Global Chief Innovation Officer at McCann World Group. Her unique leadership abilities saw her rise the company’s ladder to become the president of McCann Erickson in New York in July 2007.


Lori Senecal becomes the Chief Executive Officer


In September 2009, Lori Senecal became the President and Chief Executive Officer of Kirshenbaum Bond Senecal and Partners (KBS). She held this position for the following three years before becoming the President and Chief Executive Officer in the same company. She later joined MDC Partners as the President and Chief Executive Officer in September 2014. MDC is a global marketing and communications network.

At the same time, she became the Global Executive Chairman of Kirshenbaum Bond Senecal and Partners (KBS). She held this position until March 2015 when she became the Global Chief Executive Officer CP+B, a position she still holds up to date.


Lori Senecal’s role as the Chief Executive Officer


Holding this coveted position at CP+B comes with a tremendous responsibility which Lori Senecal has mastered well. She is responsible for overseeing the growth and expansion of the company as well as managing all the firm’s nine international offices.


Lori Senecal’s tremendous successes in her professional career


During her leadership tenure, Lori managed to create a new global agency which is agile, collaborative and inventive. CP+B has witnessed consistency globally while maintaining a high market flair locally. Lori majorly focused on developing talents which have significantly contributed to the agency’s development. This, led CP+B to be recognized by Advertising Age as Creativity Innovators of The Year.


Previously, as she worked in Kirshenbaum Bond Senecal and Partners (KBS), she oversaw the growth of the company from being a two hundred and fifty person’s domestic agency to more than eight hundred people all over the world.


Lori Senecal’s awards and honors


In 2014, Advertising Age named Lori as one of the four Agency Executives to Watch. The previous year, she received Quantum Leap Award for Leadership and Innovation.

Sam Boraie Real Estate

If you want to succeed in the real estate industry, you need to have a plan and follow through over the long term. A lot of people are exited about the changes that are going on in this industry. Not only can you make a positive impact in the lives of others, but you can truly change how you feel about the community as well. There are a lot of people who want to start investing for the future with their work. With that said, you need to think about all of the long term implications of your decisions. Sam Boraie has had success in real estate because he is able to stay focused for long periods of time. This is essential to long term success within any business model.


Real Estate Development


Sam Boraie started a real estate development company several years ago. Since then, he has done a great job of helping other people get to a new level in this area. He truly cares about the lives of others, and he has proved that many times over. If you want to start developing real estate, you need to figure out a way to do so that can scale. There are many people excited about the changes that are taking place in the industry today. Not only will you be able to invest for the future, but you can also start to invest with Sam Boraie and his development group to make a positive impact in the community.

Lime Crime News

In this day and age, you can find many individuals who dare to be different and set apart from others. A big area you will find this in is the makeup and fashion industry. There are those who love a simple look on their face followed with a classy outfit. You also have those individuals who like to start their own trend with a bit of a wow factor. To them it is all about being loud and proud, and catching one’s eye with glamorous looks. For these set apart individuals, the perfect company was created for them by someone who also dares to be different.


Doe Deere is not your ordinary person when it comes to makeup looks. She is all about bold, being different, and expressing yourself through loud and vibrant colors. Unfortunately, there are not many makeup lines that offer such wild colors that she was looking for. Doe Deere decided to do something about it and created her company known as Lime Crime. One of the big things that sets her company apart from others is that all of her products are animal friendly. No animals were used for the testing of any products which is a huge plus in today’s world.


Loud colors are exactly what Doe Deere intended on creating. She was not sure how well others would take to her idea, even those who liked to live outside the box. However, when her first products hit the website and stores, it took off like a rocket. Lime Crime is perfect for those who want to make a bold statement and express themselves loudly with color. All of her colors are bright and beautiful; from loud blue lipstick to or neon pink eyebrow pencil, you will find it all. Doe Deere even found those who like a simple look testing out her products and come out of their box. Her goal is to help provide quality products allowing you to stand apart and be different. Lime Crime will do exactly that, and you can do it all and set your own trend guilt free.


For updates, follow Doe Deere on Twitter and Instagram.


Kim Dao Discusses the Differences Between Visiting and Living in Japan

In a new video, Australian Youtuber Kim Dao talks about her experiences living in Japan and explains the differences between the visiting Japan for a short period and working or studying in Japan for an extended period of time. According to Kim Dao, one of the main differences is financial, as most tourists save up a significant amount of money so that they can enjoy their vacation. However, with the high cost of living in Japan, Kim finds herself sticking to a strict budget.


Another big difference is the language barrier. Kim Dao says that while it is possible to survive in Japan without knowing Japanese, if you are going to settle down for any length of time, it’s well worth the investment to learn even if you don’t get beyond beginner or intermediate Japanese.


Unfortunately, Kim Dao observes that it can be quite difficult for foreigners to make friends, especially outside of the university environment. This is because most new friendships are formed through social circles, not through chance meetings. One way around this is to use language apps that match up English-speakers with Japanese people who want to improve their English skills.


For tourists visiting Japan, Kim Dao has some very specific advice. She recommends that those traveling to Japan make sure they exchange their money into yen at home and not wait till they arrive. The rate offered at airport currency exchanges is abysmal, according to Dao, and locations are not easy to find. It’s best to plan well in advance.